Productive Human Endeavour Limited was set up in August 2013 by John C Perry to provide the banking industry with the benefits derived from his experience gained during his 37-year career in HSBC serving in the Group Head Office as well as in its principal subsidiaries in Asia, Middle East, Europe, South and North America. Since then John provided consultancy services to the industry through UK Finance (British Bankers Association) as well as oher firms within the financial services sector